Analysis of Google Play Store's Sentiment Review on Indonesia's P2P Fintech Platform

Syahrul Amrie, Sandy Kurniawan, Jauzak Hussaini Windiatmaja, Yova Ruldeviyani

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Nowadays there are so many mobile phone-based investment applications, ranging from mutual funds, stocks, and P2P lending. While these investment applications are gaining huge attraction among the general masses, sometimes selecting the right platform still becomes a hot issue. This research aimed to analyze the sentiment on P2P lending applications and to determine the user's response due to the increase in the number of funds distribution during the COVID-19 pandemic. By doing so, this research could give some insight into the new and existing user. Data was obtained through assessment reviews on the Play store platform for the P2P A, P2P B, and P2P C applications. Assessment reviews were classified by using a data mining approach, TF-IDF feature extraction, and Naïve-Bayes classification method. This research showed that P2P A got 77% positive sentiment and 23% negative sentiment, P2P B got 36% positive sentiment and 64% negative sentiment, and P2P C got 68% positive sentiment and 32% negative sentiment. From the results of the study, it was found that P2P A got better results than both P2P B and P2P C. those were 77% positive sentiment with 23% negative sentiment in finance topic, 56% positive sentiment with 44 % negative sentiment in account verification topic, 79% positive sentiment with 21% negative sentiment in apps review, and 99% positive sentiment with 1% negative sentiment in referral topic.

Original languageEnglish
Title of host publication2022 IEEE Delhi Section Conference, DELCON 2022
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781665458832
DOIs
Publication statusPublished - 2022
Event2022 IEEE Delhi Section Conference, DELCON 2022 - Virtual, Online, India
Duration: 11 Feb 202213 Feb 2022

Publication series

Name2022 IEEE Delhi Section Conference, DELCON 2022

Conference

Conference2022 IEEE Delhi Section Conference, DELCON 2022
Country/TerritoryIndia
CityVirtual, Online
Period11/02/2213/02/22

Keywords

  • Naive Bayes Classifier
  • P2P lending
  • Sentiment Analysis
  • TF-IDF

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