Analysis of factors influencing consumer intention to buy in S-commerce business

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Internet users in Indonesia are growing quite large, affecting the development of online s-commerce businesses. Previously, research related to s-commerce only focused on the interaction side on social media. Meanwhile, s-commerce does not only involve the interaction side, but also the relational and transactional side. This study uses all three sides to analyze the factors that influence consumer trust to buy in s-commerce. This research was conducted with a quantitative method by distributing online questionnaires through surveymonkey.com. There were 404 respondents who filled out the questionnaires. The statistical analysis used in this study was Partial Least Square (PLS) SEM with the help of SmartPLS v.3.2.1 software. This study concludes that transaction safety, relationship maintenance and rating can influence consumers trust and trust can influence consumers intention to buy in s-commerce business.

Original languageEnglish
Title of host publicationProceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019
PublisherAssociation for Computing Machinery
Pages64-70
Number of pages7
ISBN (Electronic)9781450371414
DOIs
Publication statusPublished - 19 Jul 2019
Event2nd International Conference on Data Science and Information Technology, DSIT 2019 - Seoul, Korea, Republic of
Duration: 19 Jul 201921 Jul 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference2nd International Conference on Data Science and Information Technology, DSIT 2019
Country/TerritoryKorea, Republic of
CitySeoul
Period19/07/1921/07/19

Keywords

  • E-commerce
  • Indonesia
  • Intention to buy
  • S-commerce
  • Social media
  • Trust

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