TY - GEN
T1 - Analysis of factors influencing consumer intention to buy in S-commerce business
AU - Andriadi, Kus
AU - Fitriani, Widia Resti
AU - Hidayanto, Achmad Nizar
AU - Sandhyaduhita, Puspa I.
AU - Samik-Ibrahim, Rahmat M.
PY - 2019/7/19
Y1 - 2019/7/19
N2 - Internet users in Indonesia are growing quite large, affecting the development of online s-commerce businesses. Previously, research related to s-commerce only focused on the interaction side on social media. Meanwhile, s-commerce does not only involve the interaction side, but also the relational and transactional side. This study uses all three sides to analyze the factors that influence consumer trust to buy in s-commerce. This research was conducted with a quantitative method by distributing online questionnaires through surveymonkey.com. There were 404 respondents who filled out the questionnaires. The statistical analysis used in this study was Partial Least Square (PLS) SEM with the help of SmartPLS v.3.2.1 software. This study concludes that transaction safety, relationship maintenance and rating can influence consumers trust and trust can influence consumers intention to buy in s-commerce business.
AB - Internet users in Indonesia are growing quite large, affecting the development of online s-commerce businesses. Previously, research related to s-commerce only focused on the interaction side on social media. Meanwhile, s-commerce does not only involve the interaction side, but also the relational and transactional side. This study uses all three sides to analyze the factors that influence consumer trust to buy in s-commerce. This research was conducted with a quantitative method by distributing online questionnaires through surveymonkey.com. There were 404 respondents who filled out the questionnaires. The statistical analysis used in this study was Partial Least Square (PLS) SEM with the help of SmartPLS v.3.2.1 software. This study concludes that transaction safety, relationship maintenance and rating can influence consumers trust and trust can influence consumers intention to buy in s-commerce business.
KW - E-commerce
KW - Indonesia
KW - Intention to buy
KW - S-commerce
KW - Social media
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85072804562&partnerID=8YFLogxK
U2 - 10.1145/3352411.3352423
DO - 10.1145/3352411.3352423
M3 - Conference contribution
AN - SCOPUS:85072804562
T3 - ACM International Conference Proceeding Series
SP - 64
EP - 70
BT - Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019
PB - Association for Computing Machinery
T2 - 2nd International Conference on Data Science and Information Technology, DSIT 2019
Y2 - 19 July 2019 through 21 July 2019
ER -