Analysis of factors influencing consumer intention to buy in S-commerce business

Kus Andriadi; Widia Resti Fitriani; Achmad Nizar Hidayanto; Puspa I. Sandhyaduhita; Rahmat M. Samik-Ibrahim

doi:10.1145/3352411.3352423

Analysis of factors influencing consumer intention to buy in S-commerce business

Kus Andriadi, Widia Resti Fitriani, Achmad Nizar Hidayanto, Puspa I. Sandhyaduhita, Rahmat M. Samik-Ibrahim

Department of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Internet users in Indonesia are growing quite large, affecting the development of online s-commerce businesses. Previously, research related to s-commerce only focused on the interaction side on social media. Meanwhile, s-commerce does not only involve the interaction side, but also the relational and transactional side. This study uses all three sides to analyze the factors that influence consumer trust to buy in s-commerce. This research was conducted with a quantitative method by distributing online questionnaires through surveymonkey.com. There were 404 respondents who filled out the questionnaires. The statistical analysis used in this study was Partial Least Square (PLS) SEM with the help of SmartPLS v.3.2.1 software. This study concludes that transaction safety, relationship maintenance and rating can influence consumers trust and trust can influence consumers intention to buy in s-commerce business.

Original language	English
Title of host publication	Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019
Publisher	Association for Computing Machinery
Pages	64-70
Number of pages	7
ISBN (Electronic)	9781450371414
DOIs	https://doi.org/10.1145/3352411.3352423
Publication status	Published - 19 Jul 2019
Event	2nd International Conference on Data Science and Information Technology, DSIT 2019 - Seoul, Korea, Republic of Duration: 19 Jul 2019 → 21 Jul 2019

Publication series

Name	ACM International Conference Proceeding Series

Conference

Conference	2nd International Conference on Data Science and Information Technology, DSIT 2019
Country	Korea, Republic of
City	Seoul
Period	19/07/19 → 21/07/19

Keywords

E-commerce
Indonesia
Intention to buy
S-commerce
Social media
Trust

Access to Document

10.1145/3352411.3352423

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Andriadi, K., Fitriani, W. R., Hidayanto, A. N., Sandhyaduhita, P. I., & Samik-Ibrahim, R. M. (2019). Analysis of factors influencing consumer intention to buy in S-commerce business. In Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019 (pp. 64-70). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3352411.3352423

Andriadi, Kus ; Fitriani, Widia Resti ; Hidayanto, Achmad Nizar ; Sandhyaduhita, Puspa I. ; Samik-Ibrahim, Rahmat M. / Analysis of factors influencing consumer intention to buy in S-commerce business. Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019. Association for Computing Machinery, 2019. pp. 64-70 (ACM International Conference Proceeding Series).

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title = "Analysis of factors influencing consumer intention to buy in S-commerce business",

abstract = "Internet users in Indonesia are growing quite large, affecting the development of online s-commerce businesses. Previously, research related to s-commerce only focused on the interaction side on social media. Meanwhile, s-commerce does not only involve the interaction side, but also the relational and transactional side. This study uses all three sides to analyze the factors that influence consumer trust to buy in s-commerce. This research was conducted with a quantitative method by distributing online questionnaires through surveymonkey.com. There were 404 respondents who filled out the questionnaires. The statistical analysis used in this study was Partial Least Square (PLS) SEM with the help of SmartPLS v.3.2.1 software. This study concludes that transaction safety, relationship maintenance and rating can influence consumers trust and trust can influence consumers intention to buy in s-commerce business.",

keywords = "E-commerce, Indonesia, Intention to buy, S-commerce, Social media, Trust",

author = "Kus Andriadi and Fitriani, {Widia Resti} and Hidayanto, {Achmad Nizar} and Sandhyaduhita, {Puspa I.} and Samik-Ibrahim, {Rahmat M.}",

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language = "English",

series = "ACM International Conference Proceeding Series",

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Andriadi, K, Fitriani, WR, Hidayanto, AN , Sandhyaduhita, PI & Samik-Ibrahim, RM 2019, Analysis of factors influencing consumer intention to buy in S-commerce business. in Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019. ACM International Conference Proceeding Series, Association for Computing Machinery, pp. 64-70, 2nd International Conference on Data Science and Information Technology, DSIT 2019, Seoul, Korea, Republic of, 19/07/19. https://doi.org/10.1145/3352411.3352423

Analysis of factors influencing consumer intention to buy in S-commerce business. / Andriadi, Kus; Fitriani, Widia Resti; Hidayanto, Achmad Nizar ; Sandhyaduhita, Puspa I.; Samik-Ibrahim, Rahmat M.

Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019. Association for Computing Machinery, 2019. p. 64-70 (ACM International Conference Proceeding Series).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Samik-Ibrahim, Rahmat M.

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Andriadi K, Fitriani WR, Hidayanto AN , Sandhyaduhita PI, Samik-Ibrahim RM. Analysis of factors influencing consumer intention to buy in S-commerce business. In Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019. Association for Computing Machinery. 2019. p. 64-70. (ACM International Conference Proceeding Series). https://doi.org/10.1145/3352411.3352423