Analysis of Extended Enterprise in Offering Product and Service: Case Study PT. BRI (Persero) Tbk

Muhammad Ferdi Kurniawan, Nur Fajar Taufiq, Dwi Yunita Sari, Muhammad Rifki Shihab, Dwinanda Kinanti Suci Sekarhati

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Companies or organizations on an enterprise-level are constantly racing to increase their business value. Various strategies in corporate management are also implemented to achieve this, one of which is the extended enterprise. PT. Bank Rakyat Indonesia, Tbk (BRI) as one of the largest banking companies in Indonesia does not miss the implementation of this Extended Enterprise. Partners who work with BRI aim to improve business processes by aligning goals between partners and companies. BRI has great benefits in cooperating with partners in improving products and services, especially for customers. This study was conducted with the aim of analyzing how the implementation of Extended Enterprise by BRI in offering products and services from the perspective of the parties involved and the forms of cooperation; the capabilities and value offered by BRI; and challenges faced between partners and companies. Data was collected using a qualitative methodology based on observations, interviews, and documentation studies. The results that had obtained from this study show the analysis of partners who work with BRI and the challenges were faced such as inappropriate information, lack of standard services by partners and differences of opinion between partners and BRI and then will be mapped to the model of factors that affect the effectiveness of collaboration in the application of Extended Enterprise.

Original languageEnglish
Title of host publication2022 10th International Conference on Information and Communication Technology, ICoICT 2022
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages328-333
Number of pages6
ISBN (Electronic)9781665481656
DOIs
Publication statusPublished - 2022
Event10th International Conference on Information and Communication Technology, ICoICT 2022 - Virtual, Online, Indonesia
Duration: 2 Aug 20223 Aug 2022

Publication series

Name2022 10th International Conference on Information and Communication Technology, ICoICT 2022

Conference

Conference10th International Conference on Information and Communication Technology, ICoICT 2022
Country/TerritoryIndonesia
CityVirtual, Online
Period2/08/223/08/22

Keywords

  • Banking Company
  • Business Process
  • Digital Ecosystems
  • Extended Enterprise

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