Analysis of affecting technology adoption factors in online transportation reservation for smartphone application. Case study: PT. Gojek Indonesia

Amalia Suzianti, Ratna Herawati, Yogi Septiandi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The new service of online transportation reservation is currently popular, encouraging other people to join as a driver and as a user. However, there are still many difficulties in using the applications from both the driver's side and the user’s side. A related study of users and driver’s perception about technology adoption is needed to develop transportation reservation applications. This research focuses on case study of PT. Gojek Indonesia. Analysis of factors related to users and drivers’ technology adoption of transportation reservation applications will be done using the integrated model Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The analysis will be conducted and the data will be processed using the method of Structural Equation Modelling (SEM). The results showed low attitude towards behavior, yet high perceived usefulness from the driver's side so Gojek is expected to improve the quality of its application to enhance the positive impression from the driver's side. From the user side, the attitude towards behavior and perceived usefulness has been rated high enough so that Gojek is expected to maintain their current position by providing some innovation.

Original languageEnglish
Title of host publicationICCIP 2018 - Proceedings of 2018 4th International Conference on Communication and Information Processing
PublisherAssociation for Computing Machinery
Pages198-203
Number of pages6
ISBN (Electronic)9781450365345
DOIs
Publication statusPublished - 2 Nov 2018
Event4th International Conference on Communication and Information Processing, ICCIP 2018 - Qingdao, China
Duration: 2 Nov 20184 Nov 2018

Publication series

NameACM International Conference Proceeding Series

Conference

Conference4th International Conference on Communication and Information Processing, ICCIP 2018
Country/TerritoryChina
CityQingdao
Period2/11/184/11/18

Keywords

  • Self-determination theory
  • Smartphone application
  • Structural equation modelling
  • Technology acceptance model
  • Theory of planned behavior
  • Transportation reservation services

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