Analysis and formulation of green IT implementation strategy, its driving and inhibiting factors in organisations in Indonesia

Balancing economic and environmental activities is an important issue for organisations. Green IT has emerged as a solution towards the problem. This research attempts to measure the maturity of green IT in organisations in Indonesia based on the G-readiness model and also to identify drivers of and inhibitors to its implementation. Then, it tries to identify strategy for organisation and government to enhance green IT adoption. This was done by conducting a questionnaire survey to IT workers from various companies in Indonesia. The results show the maturity is at medium level and that it focuses on energy consumption efficiency. Furthermore, economic factors, such as improving brand image and reducing operational cost of IT function, are identified as main drivers. In addition, internal factor, namely, lack of leadership was found to be the main inhibitor. Additionally, it is also revealed that government support in the form of incentives and regulations are necessary.