Analysing the critical factors influencing consumers' knowledge sharing intention in online communities and its impact on consumer product involvement, product knowledge and purchase intention

Made Ayu Aristyana Dewi, Nadia Nur Annisa, Pamela Kareen, Anissa Edwita, Dana Indra Sensuse

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Online communities have become a free source of knowledge sharing, providing unprecedented opportunities for both the consumers and organizations to share and learn from each others. Thus, the aims of this study are to investigate the antecedents of knowledge sharing intention in online communities and also investigate its relationship with customer's product involvement, knowledge and purchase intention. The structural equation modeling with SmartPLS 3.2.4 was conducted to analyze the 144 respondents. The result of this study show that key factors influencing consumers knowledge sharing intention in online communities are innovativeness, social ties, shared goals, and perceived ease of use. In addition, this study also revealed that there are significant relationship between consumer knowledge sharing on product knowledge, product involvement, and purchase intention.

Original languageEnglish
Title of host publication2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages149-158
Number of pages10
ISBN (Electronic)9781538631720
DOIs
Publication statusPublished - 4 May 2018
Event9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017 - Jakarta, Indonesia
Duration: 28 Oct 201729 Oct 2017

Publication series

Name2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Volume2018-January

Conference

Conference9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
CountryIndonesia
CityJakarta
Period28/10/1729/10/17

Keywords

  • antecedents
  • knowledge sharing
  • online communities
  • product involvement
  • product knowledge
  • purchase intention

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