Analysing the critical factors influencing consumers' e-impulse buying behavior

Made Ayu Aristyana Dewi, Isnaeni Nurrohmah, Nitto Sahadi, Dana Indra Sensuse, Handrie Noprison

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The benefits of using e-commerce can lead to various kinds of hedonic consumer behavior, such as e-impulse buying behavior. The importance of impulse buying can be seen from the huge sales it generates which can account from 40% to 80% of all purchases depending on product category. Therefore, with the growing of online shopping, a deeper understanding of impulse buying on Internet is becoming increasingly necessary. The purpose of this study is to examine three dimensions, i.e., individual, product attributes, and web browsing activities as antecedents of consumers impulse buying behavior. The structural equation modeling with SmartPLS 3.2 was conducted to analyze the 124 respondents. The result of this study show that key factors influencing consumers' e-impulsive buying behavior are mostly from intrinsic factors, such as their shopping enjoyment tendency, impulsive buying tendency, and their personality, especially consumers with high on extraversion and low on conscientiousness trait Product attributes unfortunately did not have significant effect on impulse buying behavior. Futhermore, from web browsing activities, this study show that hedonic web browsing have a high possibility to make a real purchase, which can lead to impulse buying.

Original languageEnglish
Title of host publication2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages81-91
Number of pages11
ISBN (Electronic)9781538631720
DOIs
Publication statusPublished - 4 May 2018
Event9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017 - Jakarta, Indonesia
Duration: 28 Oct 201729 Oct 2017

Publication series

Name2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Volume2018-January

Conference

Conference9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Country/TerritoryIndonesia
CityJakarta
Period28/10/1729/10/17

Keywords

  • conscientiousness
  • critical factor
  • e-impulse buying
  • extraversion
  • hedonic web browsing
  • shopping enjoyment tendency

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