The development of e-commerce has brought changes to the tourism marketing strategies in various countries, including Indonesia. The use of e-commerce in the tourism industry terminology known as e-tourism. The government has poured a considerable amount of funds to develop e-tourism, especially after the implementation of tourist visits in 2008. Through the method of observation, this study wanted to see the use of e-tourism as a media promotion of tourism in Indonesia. By using questionnaires, the researchers also wanted to see the response from internet users about the things that have been good and the things that need to be improved in the tourism sites in Indonesia. The results showed that the distribution of the number of tourist sites by province has not equitable. The study also showed a high correlation between the number of sites by the number of tourist arrivals to the province. Synergy between the government and the private sector has been seen on the resulting classification. The study also mapped the evolutionary model of the site that can be used to obtain industry desired target market. From the analysis of the results of the questionnaire, internet users assess the responsiveness and interactivity aspects need to be improved, while the cost factor of internet services and expertise to use the internet is no longer a significant obstacle in accessing tourism sites.