An integrated framework to investigate influencing factors of user's engagements on instagram contents

Harits Muhammad, Faishal Wahiduddin, Nur Fitriah Ayuning Budi, Achmad Nizar Hidayanto

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

Social media has become a vital part of the business strategy to communicate with their customers with the use of creative promotions by message and contents. Current businesses adopt social media analytics field to improve their promotional performance. However, businesses are struggling with adopting, implementing, and institutionalizing methodologies and techniques for an effective social media analytics approach. The purpose of this study is to outline and elaborate a way to integrate business intelligence, business analytics, and visualization, with the end results is drawn insights for business who uses Instagram social media as their intermediary to promote their business. To present the proposed framework's practical validity, a local Instagram business account is used as a case study.

Original languageEnglish
Title of host publicationProceedings of the 3rd International Conference on Informatics and Computing, ICIC 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781538669204
DOIs
Publication statusPublished - 1 Oct 2018
Event3rd International Conference on Informatics and Computing, ICIC 2018 - Palembang, Indonesia
Duration: 17 Oct 201818 Oct 2018

Publication series

NameProceedings of the 3rd International Conference on Informatics and Computing, ICIC 2018

Conference

Conference3rd International Conference on Informatics and Computing, ICIC 2018
CountryIndonesia
CityPalembang
Period17/10/1818/10/18

Keywords

  • Big Data
  • Business Analytics
  • Business Intelligence
  • Instagram
  • Social Media
  • Visualization

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