TY - GEN
T1 - An integrated framework to investigate influencing factors of user's engagements on instagram contents
AU - Muhammad, Harits
AU - Wahiduddin, Faishal
AU - Budi, Nur Fitriah Ayuning
AU - Hidayanto, Achmad Nizar
PY - 2018/10/1
Y1 - 2018/10/1
N2 - Social media has become a vital part of the business strategy to communicate with their customers with the use of creative promotions by message and contents. Current businesses adopt social media analytics field to improve their promotional performance. However, businesses are struggling with adopting, implementing, and institutionalizing methodologies and techniques for an effective social media analytics approach. The purpose of this study is to outline and elaborate a way to integrate business intelligence, business analytics, and visualization, with the end results is drawn insights for business who uses Instagram social media as their intermediary to promote their business. To present the proposed framework's practical validity, a local Instagram business account is used as a case study.
AB - Social media has become a vital part of the business strategy to communicate with their customers with the use of creative promotions by message and contents. Current businesses adopt social media analytics field to improve their promotional performance. However, businesses are struggling with adopting, implementing, and institutionalizing methodologies and techniques for an effective social media analytics approach. The purpose of this study is to outline and elaborate a way to integrate business intelligence, business analytics, and visualization, with the end results is drawn insights for business who uses Instagram social media as their intermediary to promote their business. To present the proposed framework's practical validity, a local Instagram business account is used as a case study.
KW - Big Data
KW - Business Analytics
KW - Business Intelligence
KW - Instagram
KW - Social Media
KW - Visualization
UR - http://www.scopus.com/inward/record.url?scp=85070807862&partnerID=8YFLogxK
U2 - 10.1109/IAC.2018.8780511
DO - 10.1109/IAC.2018.8780511
M3 - Conference contribution
T3 - Proceedings of the 3rd International Conference on Informatics and Computing, ICIC 2018
BT - Proceedings of the 3rd International Conference on Informatics and Computing, ICIC 2018
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd International Conference on Informatics and Computing, ICIC 2018
Y2 - 17 October 2018 through 18 October 2018
ER -