An evolutionary model of service innovation in 4G mobile technology

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2 Citations (Scopus)

Abstract

This paper aims to develop a model of evolutionary mechanism of service innovation in regards to the coming of 4G mobile technology. It is developed by approaching the evolutionary theory signifying the process of learning, adaptation and selection between cellular operators and the market. In our model, the Quality of Service mediates such evolutionary features, in which the operators will conduct learning process from the market as their environment. The fitness of the system will be achieved through a certain mechanism of selection and survival. Consequently, the success of service innovation strategy would be determined by certain parameters including quality, customer care, service coverage and tariff. Based on such model, the explanatory concept of 4G technological management is proposed.

Original languageEnglish
Title of host publicationICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research
Pages663-667
Number of pages5
DOIs
Publication statusPublished - 14 Aug 2012
Event2012 International Conference on Innovation, Management and Technology Research, ICIMTR 2012 - Malacca, Malaysia
Duration: 21 May 201222 May 2012

Publication series

NameICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research

Conference

Conference2012 International Conference on Innovation, Management and Technology Research, ICIMTR 2012
Country/TerritoryMalaysia
CityMalacca
Period21/05/1222/05/12

Keywords

  • 4G
  • mobile cellular
  • service innovation

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