An empirical study on factors that influence the digital startup sustainability: The mixed methods approach in Indonesia

Endrik, Yudho Giri Sucahyo, Yova Ruldeviyani, Arfive Gandhi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

About 90% of startup implementation in Indonesia failed due to the products and markets incompatibility and the funds that run out. The Agency of Creative Economy targets to reduce failure rate to 70% because startup delivers numerous contributions to boost the digital economy. In order to achieve the target, a holistic understanding of factors that influence startup’s sustainability becomes a fundamental baseline. This research aims to identify and analyze those factors with the mixed method approach. Literature review and expert judgment are combined to provide the conceptual model with 11 hypotheses in 5 dimensions: Finance, Organization, Product, Market, and External Environment. The research found there are 10 factors identified, 1 factor namely Minimum Viable Product (MVP) is the significant factor influencing business sustainability in the digital startup based on the PLS-SEM result. The complete results have been affirmed by the expert judgment as part of triangulation process. By leveraging those factors, startup can perform the necessary strategies to develop their business and avoid the failure.

Original languageEnglish
Title of host publication2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages119-124
Number of pages6
ISBN (Electronic)9781728101354
DOIs
Publication statusPublished - 17 Jan 2019
Event10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018 - Yogyakarta, Indonesia
Duration: 27 Oct 201828 Oct 2018

Publication series

Name2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018

Conference

Conference10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
Country/TerritoryIndonesia
CityYogyakarta
Period27/10/1828/10/18

Keywords

  • Digital startup
  • Minimum viable product
  • MVP
  • PLS-SEM
  • Startup

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