An empirical examination of factors affecting the behavioral intention to use online transportation service: Case study of GRAB

Rizky Septiani, Putu Wuri Handayani, Fatimah Azzahro

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study examines several factors that affecting user's behavioral intention to use GRAB, one of the most popular online transportation services in Indonesia. The proposed model uses several popular IT adoption theories such as TAM, TPB, and DOI and select nine factors to be investigated furtherly. A research model is developed and empirically tested by using structural equation modeling on datasets consisting of 922 GRAB users in Indonesia. This study finds that the factors of internal perception (perceived usefulness and perceived ease of use) and innovation characteristic (compatibility) have impacts on users' behavioral intention to use online transportation service in Indonesia.

Original languageEnglish
Title of host publication2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages93-98
Number of pages6
ISBN (Electronic)9781538631720
DOIs
Publication statusPublished - 4 May 2018
Event9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017 - Jakarta, Indonesia
Duration: 28 Oct 201729 Oct 2017

Publication series

Name2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
Volume2018-January

Conference

Conference9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
CountryIndonesia
CityJakarta
Period28/10/1729/10/17

Keywords

  • GRAB
  • Indonesia
  • behavioral intention
  • m-commerce
  • online transportation

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    Septiani, R., Handayani, P. W., & Azzahro, F. (2018). An empirical examination of factors affecting the behavioral intention to use online transportation service: Case study of GRAB. In 2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017 (pp. 93-98). (2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017; Vol. 2018-January). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICACSIS.2017.8355017