TY - GEN
T1 - An empirical examination of factors affecting the behavioral intention to use online transportation service
T2 - 9th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
AU - Septiani, Rizky
AU - Handayani, Putu Wuri
AU - Azzahro, Fatimah
N1 - Funding Information:
This work was supported by Directorate of Research and Community Engagement Universitas Indonesia for the Program Hibah Publikasi Intemasional Terindeks untuk Tugas Akhir Mahasiswa (PITTA), grant No. 416/UN2.R3.1/HKP.05.00/2017.
Publisher Copyright:
© 2017 IEEE.
PY - 2018/5/4
Y1 - 2018/5/4
N2 - This study examines several factors that affecting user's behavioral intention to use GRAB, one of the most popular online transportation services in Indonesia. The proposed model uses several popular IT adoption theories such as TAM, TPB, and DOI and select nine factors to be investigated furtherly. A research model is developed and empirically tested by using structural equation modeling on datasets consisting of 922 GRAB users in Indonesia. This study finds that the factors of internal perception (perceived usefulness and perceived ease of use) and innovation characteristic (compatibility) have impacts on users' behavioral intention to use online transportation service in Indonesia.
AB - This study examines several factors that affecting user's behavioral intention to use GRAB, one of the most popular online transportation services in Indonesia. The proposed model uses several popular IT adoption theories such as TAM, TPB, and DOI and select nine factors to be investigated furtherly. A research model is developed and empirically tested by using structural equation modeling on datasets consisting of 922 GRAB users in Indonesia. This study finds that the factors of internal perception (perceived usefulness and perceived ease of use) and innovation characteristic (compatibility) have impacts on users' behavioral intention to use online transportation service in Indonesia.
KW - GRAB
KW - Indonesia
KW - behavioral intention
KW - m-commerce
KW - online transportation
UR - http://www.scopus.com/inward/record.url?scp=85050939281&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2017.8355017
DO - 10.1109/ICACSIS.2017.8355017
M3 - Conference contribution
AN - SCOPUS:85050939281
T3 - 2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
SP - 93
EP - 98
BT - 2017 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2017
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 28 October 2017 through 29 October 2017
ER -