@inproceedings{ea6a80fec03b40419407230a596bcfab,
title = "An alternative methodology for mining seasonal pattern using self-organizing map",
abstract = "In retail industry, it is very important to understand seasonal sales pattern, because this knowledge can assist decision makers in managing inventory and formulating marketing strategies. Self-Organizing Map (SOM) is suitable for extracting and illustrating essential structures because SOM has unsupervised learning and topology preserving properties, and prominent visualization techniques. In this experiment, we propose a method for seasonal pattern analysis using Self-Organizing Map. Performance test with real-world data from stationery stores in Indonesia shows that the method is effective for seasonal pattern analysis. The results are used to formulate several marketing and inventory management strategies.",
keywords = "Clustering, Self-organizing maps, Temporal data, Visualization",
author = "Denny and Lee, {Vincent C.S.}",
note = "Publisher Copyright: {\textcopyright} Springer-Verlag Berlin Heidelberg 2004.; 8th Pacific-Asia Conference on Knowledge Discovery and Data Mining, PAKDD 2004 ; Conference date: 26-05-2004 Through 28-05-2004",
year = "2004",
doi = "10.1007/978-3-540-24775-3_52",
language = "English",
isbn = "354022064X",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "424--430",
editor = "Honghua Dai and Ramakrishnan Srikant and Chengqi Zhang",
booktitle = "Advances in Knowledge Discovery and Data Mining - 8th Pacific-Asia Conference, PAKDD 2004, Proceedings",
address = "Germany",
}