An alternative design of dekoruma as a home and living E-commerce platform

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Abstract

Dekoruma is an Indonesia-based home and living e-Commerce with an urgency to improve the quality of service and shopping experience for its customers. This study is conducted to evaluate usability aspects of Dekoruma's current e-Commerce site and propose an alternative design to improve the usability. The methods used for data collection and analysis in this study are the mixed method approach, and the alternative design development is conducted using the User-Centered Design (UCD) approach. The quantitative data are collected through online questionnaires addressing users' demographic data and behavior in using Dekoruma website and System Usability Scale. Usability testing is conducted to collect qualitative data directly from end-users. Identified usability problems are mapped to relate interface design principles. Proposed solutions are built into a high fidelity prototype as the end result. The usability testing of the alternative design shows that most of the proposed solutions are able to solve usability problems encountered beforehand. Further improvement is still needed on product filter and product detail features.

Original languageEnglish
Title of host publication2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages63-68
Number of pages6
ISBN (Electronic)9781728152929
DOIs
Publication statusPublished - Oct 2019
Event11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019 - Bali, Indonesia
Duration: 12 Oct 201913 Oct 2019

Publication series

Name2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019

Conference

Conference11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
Country/TerritoryIndonesia
CityBali
Period12/10/1913/10/19

Keywords

  • E-Commerce
  • Home and living
  • Usability
  • Usability evaluation

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