AKTIVITAS CROSS PROMOTION DALAM PROGRAM YOUTUBE LIVE ! MILIK FOLKATIVE STUDI KASUS THE CHANGCUTERS

Muhamad Heychael, Hardika Widi Satria, Andrew Christoper Prawira Purba

Research output: Contribution to journalArticlepeer-review

Abstract

Folkative is a new media platform that focuses on engaging the young audience in Indonesia. Folkative utilizes social media platforms such as Instagram and YouTube to publish its content. One of the programs initiated by Folkative is "Live! At Folkative," a music-based entertainment content that started in mid-2021, with subscribers reaching 39,700. This program features both local and international musicians to promote their latest albums or singles through cross-promotion value or exchanging exposure. The aim of this research is to understand the extent to which Folkative's cross-promotion process has an impact on both collaborating parties. To achieve this, the study employs a case study approach, focusing on the live performance of The Changcuters on Folkative's YouTube and Instagram channels. This research utilizes descriptive analysis methods, making use of secondary data such as YouTube and Instagram Analytics to assess the effectiveness of The Changcuters' promotion with Folkative.

Keywords: Folkative, Cross Promotion Value, Digital Marketing, Creative Industries

Original languageEnglish
JournalJurnal Sosial Humaniora Terapan
Volume5
Issue number2
DOIs
Publication statusPublished - 30 Jun 2023

Keywords

  • Folkative
  • lintas promosi
  • Digital Marketing
  • industri kreatif

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