TY - GEN
T1 - Adoption and Utilization of 6ocial 0edia Across Hospitals in Depok City
AU - Al Aufa, Badra
AU - Sulistiadi, Wahyu
AU - Djawas, Faizah Abdullah
N1 - Funding Information:
financial support provided for the entire process of this research with grant number NKB-1254/UN2.RST/HKP.05.00/2020.
Publisher Copyright:
© 2022 American Institute of Physics Inc.. All rights reserved.
PY - 2022/11/30
Y1 - 2022/11/30
N2 - Businesses in various sectors have used social media. However, analyzes regarding the use of social media by hospitals in Indonesia are still understudied. This study aimed to investigate the adoption of social media by hospitals and the relationship between hospital social media utilization and several hospital characteristics. We conducted a cross-sectional review of hospital-related activity on three social media platforms: Facebook, Instagram, and YouTube. All 23 hospitals in Depok City, Indonesia, were included in this study. Social media adoption is related to whether the hospital has an account in the aforementioned social media. Utilization refers to the user activities specific to each social media platform, such as the number of Facebook page likes, Instagram followers, and YouTube subscribers. Eighty-seven percent of the hospitals under the study have an Instagram account, 65.2% have Facebook, and 47.8% have YouTube. Based on the hospital characteristics, private and grade B hospitals have higher adoption of social media compared to their counterparts’ groups across all three social media platforms. There was no significant difference in the utilization of social media based on ownership, type, grade and size of hospitals.
AB - Businesses in various sectors have used social media. However, analyzes regarding the use of social media by hospitals in Indonesia are still understudied. This study aimed to investigate the adoption of social media by hospitals and the relationship between hospital social media utilization and several hospital characteristics. We conducted a cross-sectional review of hospital-related activity on three social media platforms: Facebook, Instagram, and YouTube. All 23 hospitals in Depok City, Indonesia, were included in this study. Social media adoption is related to whether the hospital has an account in the aforementioned social media. Utilization refers to the user activities specific to each social media platform, such as the number of Facebook page likes, Instagram followers, and YouTube subscribers. Eighty-seven percent of the hospitals under the study have an Instagram account, 65.2% have Facebook, and 47.8% have YouTube. Based on the hospital characteristics, private and grade B hospitals have higher adoption of social media compared to their counterparts’ groups across all three social media platforms. There was no significant difference in the utilization of social media based on ownership, type, grade and size of hospitals.
KW - Health Information
KW - Hospital
KW - Internet
KW - Social Media
UR - http://www.scopus.com/inward/record.url?scp=85144034913&partnerID=8YFLogxK
U2 - 10.1063/5.0104930
DO - 10.1063/5.0104930
M3 - Conference contribution
AN - SCOPUS:85144034913
T3 - AIP Conference Proceedings
BT - 2021 2nd International Conference on Information Technology, Advanced Mechanical and Electrical Engineering, ICITAMEE 2021
A2 - Jusman, Yessi
A2 - Fajrin, Hanifah Rahmi
PB - American Institute of Physics Inc.
T2 - 2nd International Conference on Information Technology, Advanced Mechanical and Electrical Engineering, ICITAMEE 2021
Y2 - 25 August 2021 through 26 August 2021
ER -