Actual Use of Transactional Video on Demand: The Extended of Technology Acceptance Model

Yasmin Amalia, Putu Wuri Handayani, Ika Chandra Hapsari

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

This study aims to analyze the factors that influence someone to adopt transactional video on demand (TVOD) services. This study uses a quantitative approach involving 359 respondents through an online questionnaire. Then, the validation of quantitative results was carried out through interviews with five respondents. The data obtained in this study were processed and analyzed using the Covariance Based Structural Equation Model. The results showed that perceived ease of use, perceived usefulness, social value, and monetary value were factors that influenced the intention to use TVOD services, where these intentions affect the actual use of TVOD services in Indonesia.

Original languageEnglish
Title of host publicationProceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages213-219
Number of pages7
ISBN (Electronic)9781665427333
DOIs
Publication statusPublished - 2021
Event3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021 - Virtual, Online, Indonesia
Duration: 28 Oct 202129 Oct 2021

Publication series

NameProceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021

Conference

Conference3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
Country/TerritoryIndonesia
CityVirtual, Online
Period28/10/2129/10/21

Keywords

  • actual use
  • Indonesia
  • technology acceptance model
  • transactional video on demand

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