TY - GEN
T1 - Actual Use of Transactional Video on Demand
T2 - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
AU - Amalia, Yasmin
AU - Handayani, Putu Wuri
AU - Hapsari, Ika Chandra
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - This study aims to analyze the factors that influence someone to adopt transactional video on demand (TVOD) services. This study uses a quantitative approach involving 359 respondents through an online questionnaire. Then, the validation of quantitative results was carried out through interviews with five respondents. The data obtained in this study were processed and analyzed using the Covariance Based Structural Equation Model. The results showed that perceived ease of use, perceived usefulness, social value, and monetary value were factors that influenced the intention to use TVOD services, where these intentions affect the actual use of TVOD services in Indonesia.
AB - This study aims to analyze the factors that influence someone to adopt transactional video on demand (TVOD) services. This study uses a quantitative approach involving 359 respondents through an online questionnaire. Then, the validation of quantitative results was carried out through interviews with five respondents. The data obtained in this study were processed and analyzed using the Covariance Based Structural Equation Model. The results showed that perceived ease of use, perceived usefulness, social value, and monetary value were factors that influenced the intention to use TVOD services, where these intentions affect the actual use of TVOD services in Indonesia.
KW - actual use
KW - Indonesia
KW - technology acceptance model
KW - transactional video on demand
UR - http://www.scopus.com/inward/record.url?scp=85127070114&partnerID=8YFLogxK
U2 - 10.1109/ICIMCIS53775.2021.9699327
DO - 10.1109/ICIMCIS53775.2021.9699327
M3 - Conference contribution
AN - SCOPUS:85127070114
T3 - Proceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
SP - 213
EP - 219
BT - Proceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 28 October 2021 through 29 October 2021
ER -