Accelerating Electric Motorcycle Adoption: Comparison Between Users and Non-Users Perspectives In Jakarta, Indonesia

– The adoption rate of electric motorcycles in Indonesia, including large cities like Jakarta, remains relatively low. This study aims to evaluate both barriers and drivers of electric motorcycle (EM) adoption from the perspectives of users and non-users. The research utilized Importance-Performance Analysis (IPA) to identify areas for improvement, and determine the most important factors to prioritize strategy development. This research has found that the ‘driver attributes’ for EM adoption have a positive perceived performance according to the IPA mapping. However, the attributes that act as barriers to EM adoption have low performance and need to be prioritized for improvement. A comparison study was conducted between EM users and non-users, revealing several differences in importance and performance assessments. Furthermore, a technical preference analysis was conducted among the community to provide deeper insights from the public’s perspective regarding EM. The research implies that a comprehensive strategy is needed to foster the adoption of electric vehicles in urban areas like Jakarta. This strategy aims to overcome high prices, range anxiety, and lack of infrastructure to increase adoption rates and support a sustainable urban transport system.