Abstract
This research aims to explore free search engine optimisation (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. We create three publisher websites: the normal website without any SEO installed on it, the customised website with basic SEO configuration and social media plug-in, and the customised website with advanced SEO configuration and social media plug-in. We run and trace the website log for four and seven months. Our findings show that SEO plug-ins is capable to increase traffic to publisher website. Social media plug-in provides additional benefit to bring traffic, however, the traffic is less significant compared to the one from search engine. These findings have implications to the following: the organisations need to pay attention on the way they organise information in their website the introduction of search ability aspect for measuring service quality for web application.
| Original language | English |
|---|---|
| Pages (from-to) | 298-316 |
| Number of pages | 19 |
| Journal | International Journal of Services, Economics and Management |
| Volume | 4 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2012 |
Keywords
- Google tools
- SEM
- SEO
- internet marketing
- search engine marketing
- search engine optimisation
- service management
- service quality
- social networks