TY - GEN
T1 - A Classification of Research on New Product Development in Small Medium Enterprises
AU - Iqbal, Muhammad
AU - Suzianti, Amalia
N1 - Publisher Copyright:
© 2020 ACM.
PY - 2020/6/16
Y1 - 2020/6/16
N2 - New Product Development (NPD) is pivotal for company's business. Recent analysis on NPD research shows that national-specific scope of NPD studies is important. In the context of national economy, Small and Medium Enterprises (SMEs) has important role, and thus this article tries to elaborate and classify the research of NPD in SMEs, as an effort to gain an insight of this topic. The findings from the study is that dominant research areas on SME's NPD are classified into three major areas: success-failure factors, followed by NPD strategy, and staged process. More emphasis should be put on topics about radical products, ideation and creativity, and the new product development speed.
AB - New Product Development (NPD) is pivotal for company's business. Recent analysis on NPD research shows that national-specific scope of NPD studies is important. In the context of national economy, Small and Medium Enterprises (SMEs) has important role, and thus this article tries to elaborate and classify the research of NPD in SMEs, as an effort to gain an insight of this topic. The findings from the study is that dominant research areas on SME's NPD are classified into three major areas: success-failure factors, followed by NPD strategy, and staged process. More emphasis should be put on topics about radical products, ideation and creativity, and the new product development speed.
KW - New Product Development
KW - NPD Failure
KW - NPD Success
KW - Small and Medium Enterprise
KW - Staged Process
UR - http://www.scopus.com/inward/record.url?scp=85090937885&partnerID=8YFLogxK
U2 - 10.1145/3400934.3400943
DO - 10.1145/3400934.3400943
M3 - Conference contribution
AN - SCOPUS:85090937885
T3 - ACM International Conference Proceeding Series
SP - 37
EP - 42
BT - Asia Pacific Conference on Research in Industrial and Systems Engineering, APCORISE 2020 - Proceedings
PB - Association for Computing Machinery
T2 - 3rd Asia Pacific Conference on Research in Industrial and Systems Engineering, APCORISE 2020
Y2 - 16 June 2020
ER -
