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“From A Hangout to A Street Fashion Show”: Attractiveness and Trustworthiness of Gen Z Celebrity Endorsement in Encouraging Visitor Attachment to Citayam Fashion Week
Fitriati, Rachma
(PI)
Department of Business Administration
Overview
Project Details
Status
Finished
Effective start/end date
1/01/23
→
1/01/24
Funding
PUTI Q1 Universitas Indonesia:
IDR150,000,000.00
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