Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Yeshika Alversia is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 5 Finished
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Enhancing SME's Capacity and Image: The Role of Local and Private-Label Brands
Alversia, Y. (PI)
1/01/23 → 1/01/24
Project: Research
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Towards Sustainability: Managing Tourism and Green Marketing to Improve Relationship Quality and Loyalty
Alversia, Y. (PI)
20/04/20 → 30/09/21
Project: Research
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Empirical Studies of Factors Influencing Indonesian Consumers Online Buying Behavior and Engagement in Services Industry
Alversia, Y. (PI)
11/03/19 → 31/12/20
Project: Research
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Analysis of Factors Contributing to Behavioral Intention, Consumer Loyalty and Sustainability in Indonesia
Alversia, Y. (PI)
11/03/19 → 31/12/20
Project: Research
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How Brand Marketing Communications Affect Brand Authenticity for Fast-Moving Consumer Goods
Mediarki, N. & Alversia, Y., 2023, Marketing and Smart Technologies - Proceedings of ICMarkTech 2022. Reis, J. L., Peter, M. K., Varela González, J. A. & Bogdanović, Z. (eds.). Springer Science and Business Media Deutschland GmbH, p. 291-306 16 p. (Smart Innovation, Systems and Technologies; vol. 337 SIST).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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The influence of customer involvement and engagement on co-creation of services, satisfaction, and loyalty: The case of Software as a Service
Dewarani, G. & Alversia, Y., 2023, In: Innovative Marketing. 19, 2, p. 27-37 11 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Toward Consumer Sustainable Consumption: Examining Factors Influencing Green Product Purchase Intention
Prigita, M. & Alversia, Y., 30 Mar 2022, Smart Innovation, Systems and Technologies. Springer Science and Business Media Deutschland GmbH, p. 307-317 11 p. (Smart Innovation, Systems and Technologies; vol. 279).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
4 Citations (Scopus) -
Examining the Antecedents of Customer Loyalty Intentions in Using Freemium Streaming Service
Kurniawan, R. & Alversia, Y., 2021, Marketing and Smart Technologies - Proceedings of ICMarkTech 2020. Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R. & Bogdanovic, Z. (eds.). Springer Science and Business Media Deutschland GmbH, p. 677-686 10 p. (Smart Innovation, Systems and Technologies; vol. 205).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
1 Citation (Scopus) -
The Influence of E-Service Quality on Trust and Intention to Conduct Positive E-Word-of-Mouth in Telecommunication Industry
Ramadiantio, Y., Alversia, Y. & Arviansyah, 17 Jun 2020, ICEEG 2020 - 2020 4th International Conference on E-commerce, E-Business and E-Government. Association for Computing Machinery, p. 76-82 7 p. (ACM International Conference Proceeding Series).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
1 Citation (Scopus)