Sri Rahayu Hijrah Hati

Faculty of Economics & Business, Department of Management

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

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1 Active
5 Finished

Peran Pemasaran dalam Peningkatan Kesehatan Masyarakat
Hati, S. R. H.
11/03/19 → 31/12/20
Project: Research
Penerapan Teori Marketing dalam Multi Industri
Hati, S. R. H.
Universitas Indonesia
11/03/19 → 31/12/19
Project: Research
Literasi Keuangan dan Motivasi Pelaku Usaha Mikro, Kecil dan Menengah di Indonesia
Hati, S. R. H.
Universitas Indonesia
1/01/18 → 31/12/18
Project: Research
Eksperimen Perilaku Konsumen pada Produk Perbankan Syariah vs Konvensional
Hati, S. R. H.
Ministry of Research, Technology and Higher Education of Republic of Indonesia
1/01/18 → 31/12/18
Project: Research
Perilaku Konsumen dan Strategi Pemasaran untuk Mengurangi Tindak Pembajakan
Hati, S. R. H.
Universitas Indonesia
1/01/18 → 31/12/18
Project: Research

42 Citations
3 h-Index
16 Article
11 Conference contribution
4 Paper
1 Review article

Perceptions of nutritional value, sensory appeal, and price influencing customer intention to purchase frozen beef: Evidence from Indonesia
Hati, S. R. H., Zulianti, I., Achyar, A. & Safira, A., Feb 2021, In: Meat Science. 172, 108306.
Research output: Contribution to journal › Article › peer-review
Analysis of motivational factors of MSMEs entrepreneurs to be halalpreneurs
Anwari, M. & Hati, S. R. H., 2020, In: International Journal of Business and Society. 21, 3, p. 1122-1138 17 p.
Research output: Contribution to journal › Article › peer-review
Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction
Fajriyati, I., Afiff, A. Z., Gayatri, G. & Hati, S. R. H., Jun 2020, In: Heliyon. 6, 6, e04324.
Research output: Contribution to journal › Article › peer-review

Open Access
Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective
Hati, S. R. H., Gayatri, G. & Indraswari, K. D., 2020, (Accepted/In press) In: Journal of Islamic Marketing.
Research output: Contribution to journal › Article › peer-review
Odrednice namjere ponovne kupovine i namjere prebacivanja: analiza platformi online putničkih agenata, smještaja (u vlasništvu) ravnopravnih korisnika (eng. peer-to-peer accommodation) te virtualnih hotelskih operatora
Nugroho, A. P. & Hati, S. R. H., 2020, In: Market-Trziste. 32, 1, p. 79-96 18 p.
Research output: Contribution to journal › Article › peer-review