Keyphrases
Indonesia
90%
Marketing Ambidexterity
80%
Consumer Goods
80%
Budget Hotel
80%
Marketing Performance
80%
Millennial Customers
80%
Celebrity Attachment
80%
Event Sponsorship
80%
Brand Image
80%
Theory Application
80%
Organic Food
80%
Purchase Intention
80%
Bangtan Sonyeondan
80%
Social Media Interaction
80%
Experiential Marketing
80%
Intention to Purchase
80%
Parasocial Relationships
80%
Customer Intention
80%
Smartphone
80%
Mediating Role
80%
Theory of Planned Behavior
80%
Social Media Effects
80%
Repurchase Intention
80%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
65%
Celebrity
64%
Online Survey
49%
Attitude toward Sponsor
48%
Cross-functional
40%
Ambidexterity
40%
Marketing Capabilities
40%
Market Knowledge
40%
Knowledge Development
40%
Indonesian Consumer
40%
Travellers
40%
Loyalty
40%
Sponsor Image
32%
Instagram
32%
Army
32%
Sampling Approach
32%
Sponsor-event Congruence
32%
Sampling Methods
32%
Convenience Sampling
32%
Place Attachment
30%
Organic Food Products
26%
Indonesian
26%
Intention to Buy
26%
Marketing Exploitation
20%
Marketing Roles
20%
Task Space
20%
Single Cross
20%
Social Sciences
Indonesia
100%
Consumer Good
80%
Marketing Performance
80%
Parasocial Interaction
80%
Influencer
80%
Brand Image
80%
Generation Z
80%
Instagram
60%
Place Attachment
60%
Knowledge Development
40%
Online Survey
40%
Mobile Phones
40%
Emotions
40%
Congruence
32%
Visitor Experience
20%
Firm Performance
20%
Scanning Electron Microscopy
20%
Consumer Affect
20%
Hotel Industry
20%
Social Interaction
20%
Structural Equation Modeling
20%
Authors
20%
Design Methodology
20%
Quantitative Method
16%
