Calculated based on number of publications stored in Pure and citations from Scopus
20172022

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Conference contribution

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  • 2020

    How do Indonesian Children View Humorous Advertising on YouTube?

    Rahayu, S., Naldo & Satria, H. W., 3 Apr 2020, Proceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, Vol. 426. p. 404-411 8 p. (Advances in Social Science, Education and Humanities Research; vol. 426).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Open Access
  • The Effect of Convenience and Self-Efficacy Factors on the Consumption Experience, Mediated by Emotion

    Hidayat, D. P. & Satria, H. W., 3 Apr 2020, Proceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, Vol. 426. p. 162-171 10 p. (Advances in Social Science, Education and Humanities Research; vol. 426).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Open Access
  • Theme of Humor and Advertising Effectiveness on Indonesian Children’s Screens

    Naldo, Rahayu, S. & Satria, H. W., 3 Apr 2020, Proceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, Vol. 426. p. 419-423 5 p. (Advances in Social Science, Education and Humanities Research; vol. 426).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Open Access
  • Type of Humor and Advertising Effectiveness: Study on Indonesian Children Aged 7–12

    Satria, H. W., Rahayu, S. & Naldo, 3 Apr 2020, Proceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, Vol. 426. p. 412-418 7 p. (Advances in Social Science, Education and Humanities Research; vol. 426).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Open Access