• 20 Citations
  • 1 h-Index
20092020

Research output per year

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Fingerprint Dive into the research topics where Gita Gayatri is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 20 Citations
  • 1 h-Index
  • 9 Article
  • 2 Paper
  • 1 Review article

Integration of intention and resistance in adopting near field communication-based mobile payment innovation

Pitari, D. F., Gayatri, G., Furinto, A. & Assauri, S., Apr 2020, In : International Journal of Scientific and Technology Research. 9, 4, p. 857-866 10 p.

Research output: Contribution to journalArticle

  • Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods

    Adiwijaya, K., Wahyuni, S., Gayatri, G. & Mussry, J. S., 1 Jan 2019, (Accepted/In press) In : Journal of Global Marketing.

    Research output: Contribution to journalArticle

  • Value co-creation for innovation: evidence from Indonesian Organic Community

    Widjojo, H., Fontana, A., Gayatri, G. & Soehadi, A. W., 1 Jan 2019, (Accepted/In press) In : Asia Pacific Journal of Marketing and Logistics.

    Research output: Contribution to journalReview article

  • 1 Citation (Scopus)

    Value co-creation for innovation process in small business community

    Widjojo, H., Fontana, A., Gayatri, G. & Soehadi, A. W., 1 Mar 2019, In : Purushartha. 12, 1, p. 1-20 20 p.

    Research output: Contribution to journalArticle

  • VALUE CO-CREATION for MARKETING INNOVATION: COMPARATIVE STUDY in the SME COMMUNITY

    Widjojo, H., Fontana, A., Gayatri, G. & Soehadi, A. W., 1 Jan 2019, In : International Journal of Innovation Management.

    Research output: Contribution to journalArticle