Keyphrases
Brand Attachment
100%
Compulsive Buying
74%
Indonesia
64%
Tourists
59%
Relationship Quality
47%
Design Methodology
46%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
46%
Spain
45%
Customer Engagement
44%
Ideal Self-congruence
43%
Destination Brand
42%
Behavioral Intention
39%
Loyalty
39%
Mediating Role
33%
Mobile Payment
31%
Self-determination Theory
31%
Brand Logo
31%
Co-creation
31%
Backers
29%
Self-congruity
28%
Hotels
28%
Equity Model
27%
Brand Loyalty
27%
Managerial Implications
26%
Consumer-brand Relationship
25%
Trash Talk
24%
Behavioral Expectation
24%
Intention to Use
23%
Private Label
23%
Politicians
22%
Negative Behavior
22%
Reward-based Crowdfunding
22%
Moderating Effect
21%
Attachment Style
21%
Brand Experience
21%
Saudi Arabia
21%
Brand Performance
21%
Performance Model
21%
Mobile Commerce
21%
Organic Food
21%
Crowdfunding Success
21%
Shopping Motivation
21%
Absorptive Capacity
21%
Brand Personality
21%
Customer-based Brand Equity
21%
Life Events
21%
China
21%
Higher Education
21%
New Technology Adoption
21%
Brand Passion
20%
Social Sciences
Indonesia
90%
Structural Equation Modeling
62%
Tourism
61%
Brand Loyalty
59%
Design Methodology
58%
Congruence
57%
Spain
42%
Brand Equity
42%
Co-Creation
33%
Self-Determination Theory
31%
Crowdfunding
31%
Emotions
28%
Semi-Structured Interview
27%
Consumer Behavior
25%
Conceptual Framework
21%
Stereotypes
21%
Brand Personality
21%
Luxuries
21%
Cross-Validation
21%
Saudi Arabia
21%
China
21%
Influencer
21%
Multinational Corporation
21%
Self Esteem
19%
Online Survey
17%
Customer Loyalty
17%
Brand Management
16%
Autonomy
15%
Decision Making
15%
Authors
15%
Spanish
15%
Brand Image
15%
Buying Behavior
15%
Survey Analysis
15%
Consciousness
14%
India
14%
Digital Marketing
14%
In-Depth Interview
13%
Emerging Market
13%
Visitor Behavior
13%
Mediation Analysis
12%
COVID-19
12%
Personality Trait
11%
Brand Strategy
11%
Commerce
10%
Fast Fashion
10%
Marketing Channel
10%
Memory System
10%
Interactivity
10%
Subsidiary Company
10%