• 16 Citations
  • 3 h-Index
20092020

Research output per year

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Research Output

2020
Open Access

Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context

Setiawan, B., Afiff, A. Z. & Heruwasto, I., 2020, (Accepted/In press) In : Social Marketing Quarterly.

Research output: Contribution to journalArticle

2019

National stereotype effects on high versus low-contact service expectations: branding Indonesia

Chattalas, M., Priyanti, I. T. & Afiff, A. Z., 1 Jan 2019, In : Place Branding and Public Diplomacy.

Research output: Contribution to journalArticle

Role of middle managers in strategic renewal

Anas, E. P., Afiff, A. Z. & Prijadi, R., 1 Jan 2019, In : International Journal of Management and Enterprise Development. 18, 3, p. 231-250 20 p.

Research output: Contribution to journalReview article

2018
1 Citation (Scopus)
Open Access
3 Citations (Scopus)
2017
Open Access
7 Citations (Scopus)

SMEs marketing strategy clusters: A case of Indonesian SMEs

Astuti, R. D., Afiff, A. Z. & Balqiah, T. E., 1 Jan 2017, Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Soliman, K. S. (ed.). International Business Information Management Association, IBIMA, p. 4332-4341 10 p. (Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth; vol. 2017-January).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The effect of hero archetype in advertising on perceived product efficacy

Laksmidewi, D., Susianto, H. & Afiff, A. Z., 1 May 2017, In : Indian Journal of Marketing. 47, 5, p. 21-35 15 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Which SMEs has the best marketing performance?

Astuti, R. D., Afiff, A. Z. & Balqiah, T. E., 1 Jan 2017, Proceedings of the 12th European Conference on Innovation and Entrepreneurship, ECIE 2017. Loue, C., Slimane, S. B. & Slimane, S. B. (eds.). Academic Conferences and Publishing International Limited, p. 68-77 10 p. (Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE; vol. 2017-September).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2015

The coherence and congruence of convergence in consumer electronics

Azhari, M. Z. & Afiff, A. Z., 1 Jan 2015, In : Journal of Product and Brand Management. 24, 4, p. 377-385 9 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2009
Open Access