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Adi Zakaria Afiff

  • 16 Citations
  • 3 h-Index
20092020

Research output per year

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Projects

Membangun Marketing Capability dalam Menciptakan Value melalui pemahaman terhadap entrepreneurial marketing, sikap terhadap merek, dan loyalty

Afiff, A. Z.

Universitas Indonesia

1/01/17 → 31/12/17

Project: Research

Research Output

Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction

Fajriyati, I., Afiff, A. Z., Gayatri, G. & Hati, S. R. H., Jun 2020, In : Heliyon. 6, 6, e04324.

Research output: Contribution to journal › Article

Open Access

    • Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context

    Setiawan, B., Afiff, A. Z. & Heruwasto, I., 2020, (Accepted/In press) In : Social Marketing Quarterly.

    Research output: Contribution to journal › Article

    • National stereotype effects on high versus low-contact service expectations: branding Indonesia

    Chattalas, M., Priyanti, I. T. & Afiff, A. Z., 1 Jan 2019, In : Place Branding and Public Diplomacy.

    Research output: Contribution to journal › Article

    • Role of middle managers in strategic renewal

    Anas, E. P., Afiff, A. Z. & Prijadi, R., 1 Jan 2019, In : International Journal of Management and Enterprise Development. 18, 3, p. 231-250 20 p.

    Research output: Contribution to journal › Review article

    • Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: An empirical analysis of fit

    Astuti, R. D., Afiff, A. Z. & Balqiah, T. E., 1 Aug 2018, In : Pertanika Journal of Social Sciences and Humanities. 26, August, p. 39-53 15 p.

    Research output: Contribution to journal › Article

    • 1 Citation (Scopus)