• 7 Citations
  • 2 h-Index
20092019
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Adi Zakaria Afiff is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Marketing Engineering & Materials Science
Absorption cooling Engineering & Materials Science
Traffic signs Engineering & Materials Science
Chilling Engineering & Materials Science
Consumer electronics Engineering & Materials Science
Solar system Engineering & Materials Science
Electric lamps Engineering & Materials Science
Air conditioning Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2017 2017

Research Output 2009 2019

National stereotype effects on high versus low-contact service expectations: branding Indonesia

Chattalas, M., Priyanti, I. T. & Afiff, A. Z., 1 Jan 2019, In : Place Branding and Public Diplomacy.

Research output: Contribution to journalArticleResearchpeer-review

Indonesia
Stereotypes
Branding
Telecommunication services
Asia

Role of middle managers in strategic renewal

Anas, E. P., Afiff, A. Z. & Prijadi, R., 1 Jan 2019, In : International Journal of Management and Enterprise Development. 18, 3, p. 231-250 20 p.

Research output: Contribution to journalReview articleResearchpeer-review

Middle managers
Strategic renewal
Firm strategy
Business environment
Indonesia
marketing
performance
Indonesia
profitability
customer

Managing university landscape and infrastructure towards green and sustainable campus

Anis, M., Afiff, A. Z., Kiswanto, G., Suwartha, N. & Sari, R. F., 8 Aug 2018, In : E3S Web of Conferences. 48, 02001.

Research output: Contribution to journalConference articleResearchpeer-review

Open Access
Absorption cooling
Traffic signs
Chilling
Solar system
Electric lamps
2 Citations (Scopus)

Anthropomorphism in advertising: The effect of anthropomorphic product demonstration on consumer purchase intention

Laksmidewi, D., Susianto, H. & Afiff, A. Z., 1 Jan 2017, In : Asian Academy of Management Journal. 22, 1, p. 1-25 25 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Purchase intention
Efficacy
Human behavior
Archetypes
Demonstration effect