Projects per year
Fingerprint Dive into the research topics where Adi Zakaria Afiff is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 6 Similar Profiles
Marketing
Engineering & Materials Science
Absorption cooling
Engineering & Materials Science
Traffic signs
Engineering & Materials Science
Chilling
Engineering & Materials Science
Consumer electronics
Engineering & Materials Science
Solar system
Engineering & Materials Science
Electric lamps
Engineering & Materials Science
Air conditioning
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2009 2019
National stereotype effects on high versus low-contact service expectations: branding Indonesia
Chattalas, M., Priyanti, I. T. & Afiff, A. Z., 1 Jan 2019, In : Place Branding and Public Diplomacy.Research output: Contribution to journal › Article › Research › peer-review
Indonesia
Stereotypes
Branding
Telecommunication services
Asia
Role of middle managers in strategic renewal
Anas, E. P., Afiff, A. Z. & Prijadi, R., 1 Jan 2019, In : International Journal of Management and Enterprise Development. 18, 3, p. 231-250 20 p.Research output: Contribution to journal › Review article › Research › peer-review
Middle managers
Strategic renewal
Firm strategy
Business environment
Indonesia
Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: An empirical analysis of fit
Astuti, R. D., Afiff, A. Z. & Balqiah, T. E., 1 Aug 2018, In : Pertanika Journal of Social Sciences and Humanities. 26, August, p. 39-53 15 p.Research output: Contribution to journal › Article › Research › peer-review
marketing
performance
Indonesia
profitability
customer
Managing university landscape and infrastructure towards green and sustainable campus
Anis, M., Afiff, A. Z., Kiswanto, G., Suwartha, N. & Sari, R. F., 8 Aug 2018, In : E3S Web of Conferences. 48, 02001.Research output: Contribution to journal › Conference article › Research › peer-review
Open Access
Absorption cooling
Traffic signs
Chilling
Solar system
Electric lamps
Anthropomorphism in advertising: The effect of anthropomorphic product demonstration on consumer purchase intention
Laksmidewi, D., Susianto, H. & Afiff, A. Z., 1 Jan 2017, In : Asian Academy of Management Journal. 22, 1, p. 1-25 25 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
Purchase intention
Efficacy
Human behavior
Archetypes
Demonstration effect