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Adi Zakaria Afiff

  • 10 Citations
  • 2 h-Index
20092019
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  • 7 Similar Profiles
Marketing Engineering & Materials Science
Absorption cooling Engineering & Materials Science
Traffic signs Engineering & Materials Science
Chilling Engineering & Materials Science
Consumer electronics Engineering & Materials Science
Solar system Engineering & Materials Science
Electric lamps Engineering & Materials Science
Air conditioning Engineering & Materials Science

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Projects 2017 2017

Membangun Marketing Capability dalam Menciptakan Value melalui pemahaman terhadap entrepreneurial marketing, sikap terhadap merek, dan loyalty

Afiff, A. Z.

Universitas Indonesia

1/01/17 → 31/12/17

Project: Research

Research Output 2009 2019

National stereotype effects on high versus low-contact service expectations: branding Indonesia

Chattalas, M., Priyanti, I. T. & Afiff, A. Z., 1 Jan 2019, In : Place Branding and Public Diplomacy.

Research output: Contribution to journal › Article

Indonesia
Stereotypes
Branding
Telecommunication services
Asia

Role of middle managers in strategic renewal

Anas, E. P., Afiff, A. Z. & Prijadi, R., 1 Jan 2019, In : International Journal of Management and Enterprise Development. 18, 3, p. 231-250 20 p.

Research output: Contribution to journal › Review article

Middle managers
Strategic renewal
Firm strategy
Business environment
Indonesia

Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: An empirical analysis of fit

Astuti, R. D., Afiff, A. Z. & Balqiah, T. E., 1 Aug 2018, In : Pertanika Journal of Social Sciences and Humanities. 26, August, p. 39-53 15 p.

Research output: Contribution to journal › Article

marketing
performance
Indonesia
profitability
customer
1 Citation (Scopus)

Managing university landscape and infrastructure towards green and sustainable campus

Anis, M., Afiff, A. Z., Kiswanto, G., Suwartha, N. & Sari, R. F., 8 Aug 2018, In : E3S Web of Conferences. 48, 02001.

Research output: Contribution to journal › Conference article

Open Access
Absorption cooling
Traffic signs
Chilling
Solar system
Electric lamps
4 Citations (Scopus)

Anthropomorphism in advertising: The effect of anthropomorphic product demonstration on consumer purchase intention

Laksmidewi, D., Susianto, H. & Afiff, A. Z., 1 Jan 2017, In : Asian Academy of Management Journal. 22, 1, p. 1-25 25 p.

Research output: Contribution to journal › Article

Open Access
Purchase intention
Efficacy
Human behavior
Archetypes
Demonstration effect